Q&A with our Employer Branding Consultant, Gavin Brodie
Hunt & Co. have a very exciting announcement… Gavin Brodie has joined the Hunt & Co. team as our Employer Branding Consultant! After an impressive career in Graphic Design, Product Design, People & Culture and Operations, long-time industry ally Gavin is putting his amazing wealth of industry knowledge to good use in the Employer Branding space. Gavin is all about using authentic storytelling to help companies attract, engage and retain talent, and we look forward to seeing him elevate the Employer Branding game of our wonderful clients at Hunt & Co. We sat down with Gavin for a quick Q&A so you can get to know him a little better!
So here it is, our Q&A with Gavin…
Welcome to the team! We are so thrilled to have you on board. So tell us, what were you doing before you joined us at Hunt & Co.?
Most recently I was in a leadership role managing People and Operations at Orange Digital. Although over the seven years I was there I had a varied list of roles including Graphic Designer and Business Development Manager.
How did you end up working at Hunt & Co.?
I’ve had a deep connection with Holly Hunt, Matthew Hunt and the team for years now! They’ve helped me fill roles with some incredible humans and I’ve previously helped them with branding, design and video for both Hunt & Co. and their sister-company Women in Digital.
We already had a great working relationship, so deciding to join the team was a no-brainer.
What are you most excited about being part of the Hunt & Co. team? What are you loving right now?
The entire future of jobs, careers, culture, purpose, value and alignment is, right now, at a wild inflection point. The employer/employee relationship is being stretched and tested in so many new ways and we’ve got this massive opportunity to help shape it into a balanced, sustainable, equitable and truly rewarding way of working.
The team at Hunt & Co. genuinely care for humans and I’m excited about what we’re going to be able to achieve together.
In your own words… who is Gavin?
Put simply, I’m a designer at heart. I understand business goals. I get to know audiences and then I strategise and create things that engage and excite those audiences.
In my detailed studies of humans I’ve realised that they are all pretty dang weird when you dig in a bit… and embracing that strangeness is what makes life so exciting!
Embracing this fact and creating communications/initiatives/programs/products/events that connect, build and empower them to do amazing things is what really gets me excited!
That, and karaoke.
What are you currently watching/reading/listening to?
I’m re-reading The Name of the Wind by Patrick Rothfus. This is easily one of my favourite fantasy books of all time and the Audible version narrated by Rupert Degas is a masterpiece of performance.
The plot is a bit complicated to go into here, but trust me when I say this one’s worth checking out.
What’s your most recommended resource?
Two Minute Papers on YouTube – you’ve never heard a guy get so infectiously excited about explaining artificial intelligence and physics simulation research papers as Dr. Károly Zsolnai-Fehé. With some truly groundbreaking advancements this year, it’s a wild time to be alive.
What is something that not many people know about you?
When I was 19, I spent a few weeks in rural Mongolia supporting the local school, running health workshops and helping those in need (basically everyone in the town). This included reformatting all the school’s ancient computers and pimping them out with pirated copies of Windows XP and Microsoft Office (sorry, not sorry Bill Gates).
Do you have a life-changing #LifeHack to share?
When you’re in jiggle mode on your iPhone or iPad and trying to move an app to a new page, you can use another finger to scroll through pages instead of awkwardly dragging the app to the edge and blasting past the page you’re aiming for. You’re welcome!
What made you want to pursue this career path and what do you think you’ll be able to transfer from your previous roles into your new role?
Looking back, I don’t see any other way it could have gone. As a designer, I learned how to understand audiences, craft relevant messaging and bundle it up in beautifully crafted designs. When I transitioned to being the Head of People and hiring, I brought those skills with me.
It’s become incredibly apparent that the techniques and strategies we’ve been using in consumer marketing for years can be leveraged in a big way by employers looking to attract the right employees.
You have had the opportunity to work across so many areas of digital from graphic design, account management, marketing, product innovation, people and culture! How has this experience shaped you personally and professionally?
I think truly understanding the big picture requires the ability to look at a problem from multiple angles.
One of my greatest insights professionally has been comprehending the fact that sustainable businesses require balance. Every action you take as a leader has a flow-on effect that might not be immediately visible.
Tell us more about your personal philosophy on employer branding.
Authenticity is everything.
In the marketing world, consumers are savvier than ever, calling out companies who hide behind marketing spin to distract from the true nature of how they operate behind closed doors. I believe that elevating authentic employer branding can be the catalyst that drives more businesses to stand out by investing in supportive and sustainable employee experiences.
What is a quick employer branding win you would share with companies looking to level up in this area?
New team members are a goldmine of insight.
During your onboarding process, take the time to ask them how they made up their mind to join the team. Get detailed. Where did they search online? Your website? Your social media accounts? Glassdoor? Did they come to one of your industry events? Which one? Who did they talk to? What impression were they left with?
Just remember to take your ego out of it and act like a curious researcher – give them the support and trust to reveal both the good and bad and make it clear how this information will be used. Over time you’ll build up a reliable map of influencing factors that you can use as a starting point for your employer branding efforts.
Coming into the new year, what trends are you expecting to see in your space or the industry in general?
I think we’ll see an increase in systemised individual flexibility agreements as opposed to a one-size-fits-all approach. I think smart companies will be creating frameworks to give team members the ability to negotiate bespoke employment arrangements in a fair and equitable way. Not an easy achievement to develop and implement, but we’re finding that if you want to attract high performers, you really need a way to cater to their specific and unique needs.
What are some of your favourite things to do around Brisbane when not at work?
I grew up on the north side of Brisbane and climbing the Glasshouse Mountains (particularly Beerwah and Tibro) remains one of my favourite weekend activities.
A few other (less-strenuous) favourites:
- Eating Japanese food (the Katsu curry at Tatsu is highly recommended)
- Playing strategy board games with friends (our go-to’s being Catan, Dominion, Carcassonne, Lords of Waterdeep and Wing Span)
- Roma Street parklands – I rediscovered the parklands during COVID and have to say that they’re well worth a walk-through if you haven’t been for a while
Any last words?
It’s never too late to have a happy childhood. 🙂